off-the-page factors
- How many pages (on other people's website) in Google's index is linking to your site and the text that are used in those links (anchor text) to point to your site and also do the pages of those other sites found in Directories under related categories.
- The PageRank of those pages linking to you. If you want to have high PageRanks, the sites that link to you must also have high PageRanks, have great contents and are constantly updated.
on-the-page factors
- HTML heading - The H1 to H6 header tags located in the body of your HTML.
- Text in your outgoing links (links pointing to other people's web sites).
- Meta tags (META Title, META keywords and META Description) - You need to put your keywords in those tags. META tags helps to tell Google what your site is about. Make sure your META tag info is in your <HEAD></HEAD> section of your HTML otherwise your META tags won't be found.
- Alt tags - Alt tags are descriptions for the images that you use on your site. Using Alt tags will allow Google to interpret your images and see how relevant they are to your contents. Best if your Alt tags have your keywords in it.
- Anchor text - They are links that people use to navigate around your site or to navigate out of your site. Never use "click here" or something like that because it does not add to the relevance of your page, instead use your keywords or key phrases in your anchor text.
- The name of your web page also plays an important role. Make sure your page name have the desired keywords in them or else they won't rank well.
Before you write the contents of your page, it helps to know in advanced the type of keywords that you want to target for that page. This is so you can use those keywords when writing the contents of your page. Content is always king and if you don't have good and relevant contents on your site, your website will be of little use to your visitors and because of this, you'll never be able to rank high on Google.
Another plus of having good and relevant contents is that in time you'll find that other people in your industry will start linking to your site and this will of course help to make your site rank better.
In summary you just have to focus on 3 things:
- Keep adding new contents that are relevant to your web site's theme
- On-the-page optimization
- Off-the-page optimization
This above factors are the only way to organically achieve high positions in Google's search results. Although it takes some time to achieve but it is worth it in the long run.
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