Don't copy your competitors

When you are deciding on what keywords to choose, it may be very tempting to just copy your competitors. This is not a good idea because you won't know how relevant those keywords are and what type of traffic you will receive. If you just assume that the keywords your competitors are using is correct, you may just end up targeting the wrong keywords when you copy.

You should of course look at your competitor's keywords to get a better idea of what keywords to use as they may have keywords that you haven't thought of. Some of these keywords will be very relevant and you can do more research on them.

Targeting the right keywords will make your web site much more relevant and this in turn will help you to rank higher in Google.